Does Having Marketing Strategies for LinkedIn Lead to a Higher Client Conversion Rate?

For most online coaches, LinkedIn plays a role in their marketing, but their idea of a strategy is to schedule a post once a day or a few times a week. 

If this sounds like your approach, I hate to break this to you, but that’s not a strategy. That’s what I would call the “post and pray” method 😳. You publish a post and pray it will bring new clients your way.  

That’s typically how my clients first approach their LinkedIn marketing strategies, by publishing a post and checking it off their list. This type of action instantly pops a saying into my head “You’re leaving money on the table.” 

Well, my friend, you’re leaving money on the table if you aren’t creating a strategy for LinkedIn.   

Effective LinkedIn marketing strategies for online coaches can provide the much-needed clarity to build a one-of-a-kind service offering brand to help attract highly targeted prospects and turn them into credit card hot-and-ready clients.

Wanna know how? 

I share 3 case studies of online coaches who didn’t know how to effectively use this highly-trusted professional networking platform for their business until they incorporated a few marketing strategies from the[in]academy. I share their client conversion and sales results, plus surprising business outcomes they didn’t expect to get from developing a LinkedIn marketing strategy.  

Ready to study some cases? Let’s do this!

Case Study #1: No Idea on How to Market Coaching Services

Angel knew she wanted to take her 20+ years of experience and background as a finance executive recruiter and dovetail it into an online coaching business. But she had no idea how to seamlessly maneuver her LinkedIn profile and presence to now include her coaching services, resulting in unfocused and not-so-effective content. She was using LinkedIn for her 9-5 for corporate recruiting, but how could she use the platform for her job and side hustle while trying to stand out from the very crowded pool of career coaches? 

the[in]academy Marketing Strategy: Niche Down to Attract the Right Prospect

After discovering the[in]academy content from comments made by her network connections, Angel started to engage with their content too. She finally felt that there were LinkedIn marketing strategies that could help a new online coach like herself. 

She signed up for our LinkedIn For Business Academy, which helped her to get laser-focused on her service offerings and pinpoint highly relevant prospects inside her network. Angel didn’t go down the rabbit hole of marketing blindly by trying to be another executive career coach on LinkedIn. She followed the easy step-by-step guide on how to identify her unique value proposition and apply it to her coaching niche as a coach to introverted finance professionals wanting to become executive-level CFO. 

Once she gained clarity on her service offering, she then developed a strategic suite of product services, which became a “no-brainer” for her audience to work with her. 

Strategy Results- Signed 4 Client Contracts

Angel’s decision to niche down her coaching services and to craft a high-ticket offer suite, landed her 4 paying clients worth $28,000 of signed contracts within 2 months. Plus, her hyper-focused content successfully gained her 80 followers in one post! Prior to adopting the[in]academy programs, she didn’t have a community to speak to. Now, she speaks to the growing community that she created daily, who supports and wants to work with her.   

Case Study #2: How to Create Effective Content That Converts 

Anne struggled with how to market her coaching services on LinkedIn. She knew exactly who she wanted to speak to— women directors and VPs looking to advance their careers further without sacrificing work-life balance, but she had no idea how to communicate this effectively and consistently on Linkedin to help build her professional brand.

the[in]academy Marketing Strategy: Creating Content with Clarity and Intention

After joining our LinkedIn for Business Academy, Anne realized posting on LinkedIn should not be viewed as another “to-do” to check off the list. Her content needed to paint a complete picture of WHO she is, WHO she serves, and WHY she does what she does to attract the right audience. If she was going to support corporate women leaders, she needed to show up and share her voice with them. 

The first LinkedIn marketing strategy she attacked was to expertly craft her origin story that helped optimize her profile. She then proceeded to work with the[In]academy to fine-tune her messaging by creating content that was clear on the mission and purpose of her coaching services. 

Strategy Results: Featured on LinkedIn News x18 times, Business Insider, and New York Times

After consistently posting value-driven and thought-provoking posts, Anne’s content was featured on LinkedIn News x18, picked up by Business Insider, and featured in a New York Times article. Her optimized LinkedIn profile views and search appearances tripled within the first three months after joining the program, and her social selling score skyrocketed to 84! Anne successfully signed 7 coaching clients, at 4-figures each totaling $18,000 USD.

Case Study #3: How to Convert LinkedIn Connections into Clients

Rebecca knew she wanted to start a leadership coaching business on the side but was challenged with her limited time after her workday as an Associate Director at Deloitte. She wondered how effective her marketing would be with a full-time job and with only 300 connections in her network. Plus, she had zero experience in sales-  how could she convert a connection into a paying client? 

the[in]academy Marketing Strategy: High-Ticket Sales Call System

After mastering the [in]cademy’s High-Ticket Sales Call system, Rebecca upgraded her prospect sign-up form to help gather better and more valuable information that allowed her to close a sale with ease. She built a frictionless system that made it effortlessly easy for clients to sign-up without having any previous sales experience.

Part of Rebecca’s closing sales success came from crafting content that created the demand for her services, and by the time she met with her potential clients, they already had a sense of who she was, how she works, and the results they were looking to achieve with her. Just by creating content with intention and thoughtfulness to her target audience, she no longer spent her time on cold outreaches- only on warm conversations that were sent to her DMs and inbox.

Strategy Results: Booked 7 Sales Calls within One Month

After completing the High-Ticket Sales Call System, Rebecca booked 7 prospect calls within a month and signed her first 2 clients (while on holiday) at $2500 each, in which they paid in full. 

Meanwhile, her LinkedIn content hit viral status with multiple posts garnering 40-75K impressions which have resulted in her audience growing x5 larger and creating an organic flow of inbound leads. Rebbeca is asked about her leadership coaching services on a weekly basis, while still thriving in her full-time job.

Final Takeaway- Marketing Strategies for LinkedIn

I hope these 3 case studies with successful results inspire you to take strategic action towards your time on LinkedIn. Adopting and executing effective LinkedIn marketing strategies could help your professional brand and profile gain more visibility and could help convert your connection into clients.  

Psst…I hope you’re not reading these case studies and thinking those types of results are great for them but could never happen for me.  🅧 Wrong! These examples can happen in real life for you too!

Learn more about the Content Conversion System™, where you’ll walk away knowing how to create highly converting content for your profitable (niche) online business.