– Rebecca M, Leadership Coach
— Faisal S, 10x Performance Coach
— David W, CIO at one of the Top Law Firms in the US
Because— you have influence right where you are.
By attracting the RIGHT people, you can convert LinkedIn connections into customers. And tell your story in an impactful & intentional way.
Gone are the days of shouting into the virtual void! 📣
There’s a clear, actionable way to up your LinkedIn engagement—without the overwhelm and “I’m so lost” feeling. There is a proven LinkedIn strategy that really works.
Say hello to my LinkedIn Business Blueprint 🚀
"Theinacademy framework is one thing I give credit to for where I’m today! I learned everything from how to build a powerful LinkedIn profile, create engaging content to how to sign high-ticket clients and so much more. Her programs taught me literally from point a to point z and I feel more confident than ever to go all in on my business and quit my full time job. I’m forever grateful! If you’re thinking about learning from Salina and theinacademy, just go for it and it will change your business.“
- Sebastian, Executive Coach
Picture me, a corporate marketing and sales leader who just landed her dream job: Account Director of Marketing Solutions at LinkedIn, traveling Asia & Europe to train enterprises on effectively using LinkedIn for their businesses.
I loved the freedom but in the back of my mind, I knew I wasn’t fully in control. I was still working 9-5 fulfilling someone else’s goals.
Then Covid hit, traveling was no longer a safe option. I was devastated. My dream job was no longer the same and I was 5764 miles away from my family and being with them was SO important to me.
So, I quit. I was heartbroken 💔 but knew this was the RIGHT thing to do.
I was looking for other ways to create opportunities and decided to publish a blog, LinkedIn-Pro, that shared everything there is to know about LinkedIn.
After a few publications, everything blew up (in a good way) 💥!!
Old clients started messaging me, wanting to work together. It attracted new people wanting to learn all things LinkedIn.
I launched The Complete LinkedIn Personal Brand Mastery Course. My original goal was to hopefully have 3 paying students, but 25 showed up. It was a huge success!
I zeroed in on coaching & education on all things LinkedIn & rebranded to theinacademy.
My mission was to empower entrepreneurs to go from “unknown” to highly visible online by building a powerful (and profitable) personal brand. I knew first-hand how to create magnetic content and build demand for one’s business, turning LinkedIn connections into customers!
Everything happens for a REASON. That life-changing decision led me to where I'm today.
Since then…some highlights of what I’ve been up to:
✔️Welcomed 85 students to my LinkedIn Personal Brand Academy (LPBA) 2.0 in the first year.
✔️Got featured by the LinkedIn News Team and invited to be a LinkedIn Learning Instructor.
✔️Helped over 228 students from 20+ countries build follow-worthy personal brands.
✔️ Grown our LinkedIn Insiders Community to 22,000+ people & still counting!
Everything [in]side of my Signature LinkedIn Programs is based on techniques I’ve taught to hundreds of online business owners (with an incredible success rate & profit-making stories to match!).
How can I prove it?
Well, for starters, I practice what I preach.
Using these same exact strategies, I went from:
Here are my credentials, from when I worked as the Director of Marketing Solutions at LinkedIn:
Led marketing + branding campaigns for Marriott Bonvoy, Mercer, HSBC, Stanford University, L’OCCITANE, Gartner and more.
Spearheaded content marketing workshops, AMAs, and interviews with Fortune 1000 marketing moguls, agencies, and CMOs.
Partnered with the hottest businesses on the planet, crafting iconic promotional campaigns and scaling their multi-million dollar empires.
Still not convinced? Let the results from my past clients and students speak for themselves!
— Angel Lam, Finance Career Coach
– Christine B., CEO at Rbb Communications
— Daniela Herrera
X You want a magic pill for overnight success.
X You prioritize no. of follower over long-term WINS for your business.
X You’re all about DIY—no expert help (which is totally fine 👀)
X You’re not interested in using LinkedIn as a marketing tool to grow your business and aren’t committed to being consistent.
X You're not open to being challenged and re-think social media marketing.
✓ You know the best way to build an impactful business is through Content Marketing.
✓ You know the value of powerful content and want yours to represent you and your business’ finest qualities.
✓ You're serious about using LinkedIn to attract clients and get RESULTS.
✓ You want to create a happy and healthy relationship with the platform without feeling stressed and overwhelmed.
✓ You're looking for a learning experience where you can have a lot of FUN.