3 Ways To Optimize Your LinkedIn To Build A Personal Brand That Stands Out
Building a personal brand is crucial when it comes to business today. But, what’s even more important? Building one that STANDS OUT.
As the world has shifted to a huge online presence, everyone started realizing the importance of building a personal brand. Because everyone is working on it, we have to take extra measures to stand out from the crowd.
Today we’ll dive deep into what a personal brand is, why LinkedIn is the best place to start building one, and how to optimize your page to stand out.
What is a personal brand?
A personal brand is a representation of you and your business that goes into depth on who you are, what you’re an expert in, what you bring to the table, and how you help others.
Adding a personal touch to your business by showing up as the face of your brand, serving value, and creating a strong digital social print is key to growing your business to new heights today.
Source: https://www.oberlo.com/blog/branding-statistics
Why a personal brand is important
Did you know that it takes 5-7 interactions with a brand before a person remembers it? Likewise, when it comes to building a personal brand, it takes roughly the same interactions before building a connection and trust. By working on building your personal brand, it will help define you as a go-to expert, builds your authority, and allows people to get to know you.
People buy from people—so personal branding plays a huge role in this. Since 86% of consumers rely on authenticity as a key factor in deciding which brands they support, love, and remain loyal to, building your personal brand is a MUST. There is more pressure to be authentic when you show up as yourself to represent your experience and business.
If you need more convincing, here are 4 reasons why LinkedIn personal branding is important.
Why LinkedIn is important for personal branding
LinkedIn is one of the best platforms to build your personal brand! With nearly 740 million members in over 200 countries, your brand can reach tons of potential leads worldwide.
By building a personal brand on LinkedIn, you have access to tons of people who can see your content, discover your business, and become loyal customers. One of the main important elements to building a personal brand is to build a community. With this community, you can then build credibility and present solutions to your ideal clients.
Since LinkedIn is geared toward users who invest time with intent, a huge bonus is to leverage social selling as a way to get your message across and lead to sales. Social selling is a sales technique that allows you to leverage social media to find your ideal clients, build strong relationships, and skyrocket your sales.
With LinkedIn’s SSI score checker, you have statistics at your fingertips to analyze your progress and continue to strengthen your 4 elements: establish your professional brand, find the right people, engage with insights, and build relationships. The higher your SSI score, the better results.
As you continue to build your personal brand on LinkedIn, build your SSI score, and serve content to your community, you’ll unlock LinkedIn’s full potential to generate leads and income.
Quick stat: 78% of social sellers outsell peers who don’t utilize social media at all.
How do I make my personal brand stand out?
Before we jump into how to make your personal brand stand out, you should already have an All-Star LinkedIn profile to work from (PS, here’s a great tool to test if you have a good LinkedIn profile or not).
The next step is to ensure that you optimize your LinkedIn profile. The goal is to uplevel your standard LinkedIn to become your official landing page to attract dream clients, build trust, and sell! We share 6 easy steps to optimize your LinkedIn profile from your profile and cover photo all the way to a customized profile URL.
Once you’ve done that, here are 3 tips on how to make your personal brand on LinkedIn stand out from the rest:
Engage with potential leads, like-minded people, and influencers
Your connections are your net worth! Build your network and continue to connect with as many people as you can. But remember, quality over quantity.
A great way to stay engaged is to not only connect with others, but interact with them on your feed. Like and comment on other’s posts to increase your visibility and build those relationships.
Why is engagement important? LinkedIn is THE platform to be to build relationships with peers, potential leads, and like-minded individuals. In the last quarter alone, the platform has seen a 48% increase in conversations and a 30% increase in InMail from last year.
Post consistently and share your stories
In order to increase visibility and build trust, you need to show up consistently on the platform. The potential is endless! In 2020, LinkedIn feed updates were viewed 443B times!
Posting quality content is what will help set you apart. Don’t be afraid to share your story and get personal. That’s what building a brand is all about. When you share things, especially vulnerable things, people relate to them and share that type of content.
Did you know that content shared is up 39% from last year? It’s only going to continue to increase!
If you’re wondering how you can show up on LinkedIn, check out our 7 personal brand building content ideas to inspire you.
Live-stream
Video content is KING! From 2019 – 2020, LinkedIn live streams increased over 400%. That’s crazy!
Ever since the pandemic, there has been a huge spike in video content. Live streams are the best form of content marketing because they build trust since everything filmed is in real-time and not edited, they allow you to engage live with your audience, and you can save that content for folks to view as many times as they want afterward.
By devoting time live to your audience, you can stand out through building true connections and providing a genuine look into your experiences and insights. The huge plus to this is that brands get 7x more reactions and 24x more comments on LinkedIn Live streams compared to regular video uploads.
Put these tips into action!
We hope you found these tips helpful and can’t wait to see how you utilize them to stand out on LinkedIn.
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