So you know Clubhouse is important, now WHAT?
By now you understand the importance of having a personal brand. If not, I encourage you to check out our previous blog posts: 7 Reasons Why You Need A Personal Brand During COVID-19 and Why You Need To Start Building Your Personal Brand On Clubhouse.
TLDR: a personal brand can take your business to the next level.
Clubhouse – the latest hot shop platform – is one of the best places to leverage your personal brand. But HOW?
My steps to leverage Clubhouse to build my personal brand as a business owner
A personal brand is essential because people buy from people they trust. If you are able to build your reputation and thought leadership by giving value through your live conversations, your audience will seek your help and eventually become your customers.
Let me be honest with you, I have only been on Clubhouse for 6-7 weeks. Through this time, I’ve hosted several live conversations and have come up with these steps to start building your personal brand on the platform:
1) Join other’s live conversations and add value
To gain some exposure and connect with other speakers, join other rooms and participate in live conversations by adding your personal experience and value.
Ideally, you want to find conversations that you are an expert in and rooms that have around 50-300 users listening. Be sure to raise your hand, as you’ll have an opportunity to be brought on stage to introduce yourself and provide insights. This gives you a chance to connect with the speakers and gain followers to your profile.
2) Partner with other users
Once you are able to gain a following and build a relationship with other users, aim to partner with them and host rooms together. Identify a topic that speaks to your expertise and targets your ideal client. This can be an issue or problem they face or answers to common questions.
3) Experiment with different live conversation formats
There are plenty of different live conversation formats to use. Some common ones I find are:
- AMA (Ask Me Anything) about a specific topic. Audience members can be invited one by one to share concerns and questions they have. The hosts and speakers can provide answers, suggestions and advice as a group. It’s a great opportunity to share your tips, add value, and build trust with your target audience.
- Interviewing a guest speaker. Invite a subject matter expert to ask questions around a certain topic to provide more insight, stories, and possibly secrets that your audience would love to learn more about. It’s a great way to also engage with your audience by opening the stage to their questions.
- Open discussion style. Allow everyone to speak, share, and discuss a certain topic. Sort of like a group brainstorming session where everyone can have a chance to add value and share their experiences.
4) Host regular conversations at a set time
Consistency is key. Regularly host a room at a set time everyday or the same day every week. Make it an ongoing series so your audience can always expect and look forward to the next one.
5) Don’t limit yourself in building connections within the app only
Always proactively suggest to connect with your audience outside of the app and take the conversation forward if they need further assistance. Redirect people to connect with you on other platforms to continue building those relationships.
6) WARNING! Be careful with spammers
I experienced this first hand. With Clubhouse being a hot commodity platform, there will be users who disrupt the rooms you host. In one of the rooms I hosted, I had two spammers come on stage and they cursed and made racist comments. I made the rookie mistake of not checking their profiles before allowing them to speak. Be sure to check profiles before inviting or allowing someone on stage.
How I use Clubhouse and LinkedIn to build my personal brand to get leads for my business
Since Clubhouse is not designed for 1:1 direct conversations with your potential clients, I redirect my followers to connect with me on LinkedIn.
Here are few ways I go about this:
- Make sure you have your LinkedIn profile URL on your Clubhouse profile. When people listen to you, they always go to your profile to see who you are. If they’re interested in what you have to offer, they want other ways to connect with you.
- Offer to take conversations offline. There are questions that need more information and details before you can help answer. I offer to connect with them on LinkedIn and set up a time for a more detailed conversation.
- Support other speakers by shouting each other out. Ask the audience to connect with speakers on all platforms. For me, I’d advocate for LinkedIn as I post there every day and share tons of tips. If they want to continue learning, it’s best to follow and connect with me there.
Clubhouse is a great platform for building awareness and distributing your expert knowledge to an audience that already has a strong intent to learn more about your subject matter.
By sharing tips, advice, and answering their questions, you are able to build strong trust and relationships with them. Once you establish that connection, you’re more likely able to take that potential lead and convert!
The power of Clubhouse and LinkedIn
By leveraging both of these platforms, I have been able to generate over 10 meetings and I’m in the middle of closing some of them.
I have witnessed the power and potential when you link social media platforms like Clubhouse and LinkedIn to build your network and gain leads.
Now it’s your turn to implement these steps.
Join me [in]side Personal Brand Boss – create a follow-worthy personal brand that attracts your ideal clients + Transform your (yawn!) LinkedIn Profile into a highly converting sales page and so much more…
