Have you heard or seen posts about the Clubhouse app lately? It’s the hottest platform to build your personal brand. Before diving into what the heck this app is all about, let’s dive into the type of traction it’s been getting.
Full Clubhouse user growth over time:
|2 million||January 2021|
|6 million||February 2021|
Sources: TechCrunch, New York Times, Mashable, CNBC, Medium.
Clubhouse is a social networking app focusing purely on audio chat. It was founded in March 2020 by Silicon Valley entrepreneurs Paul Davison and Rohan Seth. By May 2020, they only had 1,500 users.
You open the app and are able to join hundreds of live conversation rooms ranging a variety of different topics hosted by users from numerous countries. Based on your own interest, you can pick the rooms to listen in or even contribute.
Clubhouse is kind of like a conference call. And the beauty is that it allows you to connect with people and network like crazy.
When you join a Clubhouse room, you can:
Clubhouse is an invite-only app currently available to iOS users. The more interaction you have with the app, the more invites you to gain, and can bring more members into the fold. The FOMO is real.
Recently, Elon Musk hosted a room with Robinhood CEO Vlad Tenev. As soon as he tweeted about it, everyone was looking for invites. Because of this, Clubhouse is such a hot commodity that people are now selling their invites on platforms like Reddit, eBay, and Craigslist!
If you own a business and have some sort of presence on Facebook, Instagram, Pinterest, LinkedIn, etc., you must know how hard it is to push your message out or gain awareness organically on these social media platforms.
There is so much competition on these mature platforms and with them constantly changing their algorithm, it forces you to have to pay in order to get the awareness, noise, and traffic you’re looking for.
With Clubhouse, it’s an absolute blue ocean. There are 6 million users on the app and tons of people are still trying to get invites to join. Keep in mind, this pertains to the population of iOS users – once the app opens to Android, it’s even more people.
Because the app is so new, most users are listening in and still trying to figure out the features. This means demand is high, but the supply of live conversations is limited. With less competition, you can easily host a live conversation about your expertise and knowledge to build up your personal brand on certain topics.
By constantly adding value and sharing insights, people would want to follow you, continue to listen to you, and trust you.
People buy from people. Once you establish a strong personal brand and they trust you, they’ll want to buy from you.
Remember when Facebook was going viral in 2012 and you did nothing? The early adapters benefited from that introduction.
You now have a new opportunity with Clubhouse – take advantage of it and build your personal brand now.
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