So you’re debating whether to keep your LinkedIn Premium subscription or cancel it. Tough decision, but the good news is it’s a well-established club. We even have jackets 😎.
LinkedIn Premium has a bunch of features that range from super helpful to not-so-helpful depending on the nature of your business on the network.
We’ll get into that in a second, but for those of you who think you’re ready to cut the cord, I’ll jump right to how to cancel it. It’s a pretty simple process.
Straight from the horse’s mouth, here’s how to cancel your subscription:
Click the Me icon at the top of your LinkedIn homepage.
Select Premium features from the dropdown.
You’ll be redirected to Manage Premium account settings page.
Click Cancel subscription.
Follow the prompts to complete the cancellation.
Enjoy your freedom… or FOMO.
Canceling your subscription is one thing—knowing whether you’ve made the right choice is an entirely different one. Fear not, I’m here to help!
If you’re not subscribed to LinkedIn Premium and you haven’t noticed any limitations of the free plan, then you might think there’s no reason for you to have it.
This, however, is flawed thinking, as it assumes you’re doing everything you could be doing to maximize your impact on the platform. For instance, you might be slacking on active lead recruiting. As a small business owner, you might run into limits on profile views and InMail messaging once you start following techniques like Salina’s LinkedIn Outbound Engine.
As you may have guessed, whether LinkedIn Premium is worth it depends on what kind of activity you’re doing. Here’s a refresher on what LinkedIn Premium costs, and the features it offers:
Depending on the plan you choose, the price ranges from $29.99 per month for job seekers, $59.99 per month for small business owners, $99.99 per month for sales professionals—all the way up to $119.95 per month for recruiters.
To make things simple, let’s break it down by user category and I’ll let you know if it’s a good idea.
(LinkedIn Business Premium)
Lead generation is one of the most important parts of running a small business—especially an online one. Advanced search and InMail messaging are both great features for those seeking new clients. The increased visibility subscribers receive is also handy!
Salina’s take: If your product/services are generating at least 10x the cost of membership, then I’d say go for it. In other words, this is best for businesses taking in $600/mo.
Verdict: Worth It
(LinkedIn Recruiters Lite/Premium)
For recruiters, finding candidates on LinkedIn means fishing through a lot of profiles. Therefore, you’ll need LinkedIn Premium’s advanced search and ability to view unlimited user profiles. You might say these are things you should be able to do without the subscription anyway, but hey—I don’t make the rules!
Price: $170/mo. (Lite) or $835/mo. (Premium)
Salina’s take: Again, consider this tier when your revenue is at least 10x the cost of membership (so, $1700 or $8350 per month). If you’re below this level—don’t worry—there’s probably just other areas to spend your hard-earned money for developing your business.
Verdict: Worth It
(LinkedIn Career Premium)
As a job seeker, the Premium subscription will let you message recruiters and view advanced salary insights. Although these features might be useful, the majority of job seekers on LinkedIn won’t find these completely necessary.
Salina’s take: It’s hard to justify a nearly $400-a-year membership in order to help (and not necessarily even secure!) find a job.
Verdict: Skip It
(LinkedIn Sales Navigator Premium)
If you work in sales and use LinkedIn for lead generation, then this one’s a no-brainer. Besides reaching out to contacts with distant degrees of network connection, you’ll be able to recruit potential leads with InMail and advanced search.
Salina’s take: Once again—10x or more! If you can comfortably absorb the cost of this membership, then the benefits should help you grow your profits even further.
Verdict: Worth It
Again, it’s up to you and your particular niche whether or not LinkedIn Premium is worth paying for.
Before you upgrade or cancel your membership, though, make sure you’re making the most out of what you’ve got.
How do I do that, you say? Gosh, I’m so glad you asked!
Join me, Salina, and the[in]academy team, where we teach business owners and online coaches how to build a LinkedIn strategy that works for you.
In our Insiders Suite Experience™, I even share exactly how to make the most out of LinkedIn Premium!
Book a LinkedIn Blindspot Call Today and let’s turn your LinkedIn connections into clients.