Heard of Clubhouse?
Have you heard or seen posts about the Clubhouse app lately? It’s the hottest platform to build your personal brand. Before diving into what the heck this app is all about, let’s dive into the type of traction it’s been getting.
Top Picked Clubhouse Statistics
- Clubhouse has 6 million registered users, up from 600,000 in December 2020
- Clubhouse is currently valued at 1 billion dollars (USD) – up from 100 million in May 2020
- Paul Davison, CEO of Clubhouse, revealed in January that the app had grown to 2 million weekly active users
- 30% of all Clubhouse downloads happened after January 28th
- A lot of high-profile guests, such as Tesla and SpaceX Founder Elon Musk, Facebook founder Mark Zuckerberg, and Coinbase CEO Brian Armstrong, all made an appearance in the app
Full Clubhouse user growth over time:
| Users | Date |
| 1,500 | May 2020 |
| 600,000 | December 2020 |
| 2 million | January 2021 |
| 6 million | February 2021 |
Sources: TechCrunch, New York Times, Mashable, CNBC, Medium.
Okay, so what is Clubhouse and what’s the fuzz?
Clubhouse is a social networking app focusing purely on audio chat. It was founded in March 2020 by Silicon Valley entrepreneurs Paul Davison and Rohan Seth. By May 2020, they only had 1,500 users.
Let’s imagine…
You open the app and are able to join hundreds of live conversation rooms ranging a variety of different topics hosted by users from numerous countries. Based on your own interest, you can pick the rooms to listen in or even contribute.
Clubhouse is kind of like a conference call. And the beauty is that it allows you to connect with people and network like crazy.
When you join a Clubhouse room, you can:
- Have conversations and ask questions to super high-profile experts, speakers, or investors (i.e. Gary Vaynerchuk) which you wouldn’t normally get the opportunity to do so
- Connect with other users from all over the world who have similar passions and interests
- Learn and network with experts from all industries
How did Clubhouse suddenly get so popular?
Clubhouse is an invite-only app currently available to iOS users. The more interaction you have with the app, the more invites you to gain, and can bring more members into the fold. The FOMO is real.
Recently, Elon Musk hosted a room with Robinhood CEO Vlad Tenev. As soon as he tweeted about it, everyone was looking for invites. Because of this, Clubhouse is such a hot commodity that people are now selling their invites on platforms like Reddit, eBay, and Craigslist!
Why you should start building your personal brand on Clubhouse right now
If you own a business and have some sort of presence on Facebook, Instagram, Pinterest, LinkedIn, etc., you must know how hard it is to push your message out or gain awareness organically on these social media platforms.
There is so much competition on these mature platforms and with them constantly changing their algorithm, it forces you to have to pay in order to get the awareness, noise, and traffic you’re looking for.
With Clubhouse, it’s an absolute blue ocean. There are 6 million users on the app and tons of people are still trying to get invites to join. Keep in mind, this pertains to the population of iOS users – once the app opens to Android, it’s even more people.
Because the app is so new, most users are listening in and still trying to figure out the features. This means demand is high, but the supply of live conversations is limited. With less competition, you can easily host a live conversation about your expertise and knowledge to build up your personal brand on certain topics.
By constantly adding value and sharing insights, people would want to follow you, continue to listen to you, and trust you.
People buy from people. Once you establish a strong personal brand and they trust you, they’ll want to buy from you.
The time is now
Remember when Facebook was going viral in 2012 and you did nothing? The early adapters benefited from that introduction.
You now have a new opportunity with Clubhouse – take advantage of it and build your personal brand now.
Need a hand? Just let me know here!
