We'll harness your...
Expertise
Inherent talents
Professional experience
...to create a business built on
intention,
passion
purpose
You know a 9-to-5 corporate job isn’t for you anymore. With the right tools, it doesn’t have to be.
Follow the path to starting your own profitable, sustainable business. Opportunity has come knocking…now answer the door!
I’ll show you how to create a highly-profitable business that’s built to last. You’ll enjoy freedom and flexibility by leveraging your expert-based brand using just one platform.
👉🏼 Not knowing where to start. Binge-watching every free podcast and webinar but wishing you had a step-by-step process to follow.
👉🏼 Having a lack of confidence. Even though you have SO much passion to share your knowledge and expertise.
👉🏼 Feeling lost and confused. Struggling to actually book high-quality clients and market yourself on LinkedIn.
👉🏼 Wasting time with customized strategies. Doing everything one-at-a-time, making it so dang hard to scale your business.
👉🏼 Feeling burnt out. Working so hard, but not seeing the dreamy take-home salary you’ve envisioned.
3 Milestones:
⭐️ Personal Brand Boss™ : Build a high-converting LinkedIn Profile
🔥 Content Conversion System™ : Create magnetic content that converts
💎 Link Business Academy™ :
Turn your LinkedIn connections into high-ticket clients
✔ **The ONLY program that includes LIVE Coaching with Salina + Guest Expert Trainings!**
Bundle offering our Signature LinkedIn Programs & Save
3 Milestones:
✔ Optimize your No-Brainer Profitable Offer Ecosystem
✔ Confidently close those 4-5 figure B2C and B2B deals
✔ Turn Your LinkedIn connections into high-ticket clients—on autopilot
Turn your LinkedIn connections into high-ticket clients
3 Milestones:
✔ Craft magnetic content that builds demand for your business
✔ Turn your followers to raving fans & best-fit clients that DM you—daily
✔ Repurpose your content & get results on LinkedIn & other social platforms for years to come
Create magnetic content that converts
3 Milestones:
✔ Create a bulletproof LinkedIn personal brand with magnetic messaging
✔ Grow 500 new best-fit followers within 30 days—and do it on repeat
✔ Transform your LinkedIn profile into a high-converting sales page to bring warm leads into your online world
Build a high-converting LinkedIn Profile
Personal Brand Boss™
Content Conversion System™
Linked Business Academy™
“Before joining Salina's LinkedIn Program, one of the challenges I had was increasing my SSI (Social Selling Index). I had an SSI score of 62 and 1,525 followers. After 1.5 months, my SSI score is now 77 and over 7,400 followers. Salina has gone the extra mile to support my activities on LinkedIn. If you get a chance to work with her, you won't regret it! And if you are on LinkedIn and you haven't followed Salina, follow her. She will be your biggest cheerleader on your LinkedIn Journey.
– Craig D, Customer Success Expert
"I learned an insane amount of insider information from Salina that I wouldn't have gained from other sources. After working with Salina, my LinkedIn profile views increased by 140%, content impressions went from 39,277 to 103,445, and I felt more confident about telling my own story and building a strong personal brand. I highly recommend her if you're looking to grow your impact on LinkedIn.”
– Jenny W, Money Coach
"After joining the LinkedIn Personal Brand Boss Program and learned so much more than I expected, from defining tangible LinkedIn objectives, how SEO works to the routine LinkedIn checklist for both my profile and company one. I grew sensibly in profile views & search appearance and I've seen the number of followers increasing. The training is well organized in modules and easy to follow with downloadable PDFs. My evaluation of the program is excellent in value that helped me to get the most out of LinkedIn. Thank you, Salina!"
– Giuseppe B, Sales Mentor + Keynote Speaker
"When I met Salina, I already had a good grasp of what LinkedIn was - I was a Recruiter after all -, but I simply had no idea how to make LinkedIn work for me. Salina helped me create a smart and tangible strategy, curate quality connections and leads, and elevate my brand to a level I didn’t even think possible! My results speak for themselves - I went from 68 to 79 SSI, hit multiple viral posts, got invited to speak at different keynote events, and most importantly built a highly-engaged following on LinkedIn. I’ve been recommending her program to anyone and everyone I know."
– Daniela H, Diversity & Inclusion Keynote Speaker
"As a result of this new change, many people have found me. I learned how to batch and create content using her effective all-in-one content calendar via notion. I’ve saved so much time because of this and be able to track my LinkedIn growth content performance data easily. She gets you thinking outside the box in order to find your ideal clients. After working with Salina, I feel that I can make a huge impact with others on LinkedIn."
– Sri M., Video Visibility Coach
"I had my doubts and fears about posting on LinkedIn and sharing my knowledge online. Like “Who am I to be a content creator?” Salina and her coaching crushed all doubts I had within a month. Her ease to teach, keeping everything uplifting, was like a big bear hug that I gladly welcomed. She was always there for any questions that I had and it’s her and her team actually answering! Not some robot giving general feedback. Just under 4 months, I hit 3 Million content views, went from 2K followers to 18K and that’s not it, I got featured by Bitcoin Magazine, LinkedIn News, Zerohedge and multiple paid speaking gigs. That just blew my mind of all these results in such a short amount of time. I couldn’t possibly express the value in a written testimonial, it’s an experience you have to go through to understand.”
– Andrew A, Bitcoin & Macro Expert
"The main challenge I was looking to solve before working with Salina was how to use LinkedIn to attract my ideal clients. I found her training material extremely useful with actionable next steps for me to move my business forward. I was able to sign my client and quit my full time job. Throughout the program, I was forever learning something new about LinkedIn and I feel super confident now in using LinkedIn for my business. Thank you Salina for being my biggest LinkedIn cheerleader."
– Tinique H. , Founder of an Award-Winning Business Event Agency
"When I started my first IT business years ago, marketing was summed up as advertising in Yellow Pages or TV. Now it’s a different story. It is impossible to not be overwhelmed by social media's vast array of options and know how to market and sell oneself properly."
– Ali N., CEO of Cybersecurity Solution for SMBs
"Before working with Salina, I didn’t know how to leverage the power of LinkedIn to show my expertise, thought leadership and attract inbound leads to my business. She is the best coach that I ever worked with because she is always there supporting you, engaging with your content and giving you the motivation to continue doing things better. I cannot thank you enough, Salina!"
– Sonia R., Pharmaceutical Branding Specialist
"The insights are just great, Salina has strong work experience with LinkedIn and knows the nitty-gritty details on how to best use the LinkedIn platform for small business. It touches on all important aspects that the platform offers and has a big focus on how-to-communicate and generate sales effectively. She also offers personal post-program consultancy. Thanks a lot Salina!"
– Vincent B, Strategy & Governance Consultant
My passion started over a decade ago when I worked at LinkedIn as a Director.
I would fly across the world to train sales teams on how to close B2C and B2B deals with the sales playbook I made from scratch. I helped people identify the right decision makers, handle objections, follow up strategically, and all the way to perform a (virtual) handshake via docusign.
I am passionate about teaching people how to scale and grow their brand online.
This started over a decade ago when I worked at LinkedIn as a Director.
I would fly from city to city to train each sales team on how to close B2C and B2B deals based on the sales playbook I crafted from scratch. I helped people identify the right decision makers, how to handle objections, follow-up strategically and all the way to shaking their hands (virtually) via docusign.
My sales playbook that resulted in countless leads and profits would now be the cornerstone of my new business, the[in]academy.
Yes, there are tons of programs out there offering how to teach selling on LinkedIn in theory, but I’ll show you it in practice. You’ll get a behind-the-scenes look into how I built my 6-figure business in just 2 years—all on LinkedIn, with 0 ad spend!
I know this program suite will empower entrepreneurs to cross the next financial threshold and step into the CEO role with confidence!
That’s the excellence of The Insiders Suite™
Whether you’re new to business or a seasoned mogul…
There’s always room to make improvements. So when you’re ready to take the next step, do it as smoothly as possible—without having to guess your way through making the blueprint. I’ll show you exactly what to do to reach your first and next 100k year.
This isn’t a “Maybe try this” program. It’s a “Here’s what to do, and here’s how to do it” program. We’ve got the receipts to back it up!
The Insiders Suite™ will have you leveling up time and time again!
#Featured in
Their businesses are built to withstand an ever-changing industry & technology landscape.
As leaders, they have laser-focused clarity with their 3-year vision, and they stay the course unshakably.
They’re in charge of a thriving online business by following the Insiders Suite™ comprehensive roadmap.
✔️ Striving to position yourself as a thought leader by showcasing client success stories and hype for your services.
✔️ Changing up your LinkedIn strategy by posting more often—just like you were told.
✔️ Hiring a VA or temp and enrolling in more courses than you’d like to admit.
All of this pushes you to the point of stress-induced shoulder pain. You’re doing too much (and you know it)!
When you’ve tried SO many different strategies, everything feels like an expensive experiment for a passion project.
Looking at yourself in the mirror, thinking, “why am I doing this to myself?
What’s the reason for all this hustle if I’m just going to burn out?”
I’m here to tell you…
That’s because of the way we’re traditionally taught: cast a wide net so you reach as many people as possible. That’s how you succeed.
But that’s far from the truth.
Instead, starting from a strong, focused, foundation and building forward allows you to see the forest for the trees. A holistic, 360 view lets you see which levers to pull to achieve your business vision with precision and profitability.
Oh yeah…using only ONE platform: LinkedIn.
Unless you have the proven framework to succeed, information isn’t always useful. You’ll be piecing together micro-strategies in the wrong order, instead of following the prescribed steps that lead to big-picture goals.
At theinacademy, we don’t do cart before the horse.
Instead, look at your business world through a giant magnifying glass from high orbit.
We designed the [In]siders Suite™ to bring you your first (or next!) $100k year.
Having a comprehensive strategy in front of you (complete with support) is how you’ll refine the scope of your business model—all the way from branding to marketing, offers, and profit.
The old Salina craved a holistic program that would teach you everything there is to know about growing an impactful & profitable online business. I wanted to know the ins and the outs. The bad and the good. So that’s how the…
⭐️ Personal Brand Boss™,
🔥 Content Conversion System™ and
💎 Link Business Academy™ were born.
❌ An MBA from a fancy school (or any school, for that matter!)
❌ Exhaustive knowledge of the ins and outs of LinkedIn
❌ Pre-existing social media marketing mastery
You just need a naturally ‘serving’ soul that’s overflowing with ambition. The ability to believe in yourself and the desire to grow will be the catalyst for attaining all that you want in life.
With my must-have strategies, you won’t just grow your following for the sake of growth.
— Faisal, 10x Performance Coach
— Petra, Corporate Leadership Trainer & 8x Author
— Tinique, Event Strategist for SMB
— Sebastian, Executive Coach
Anne Genduso, Certified Executive Coach & Founder of MPWR Services
More of a viewer? Watch the full interview here
Anne Genduso, Certified Executive Coach & Founder of MPWR Services
More of a viewer? Watch the full interview here
Anne needed to excel at lead generation (inbound & outbound sales) for her business, but was confused about how to market and sell herself on LinkedIn. Wanting to expand and grow her business but unsure of how to do so, Anne had tried running ads and hired a LinkedIn agency, but nothing really worked.
Signed seven 4-figure coaching clients and multiple consultation calls, which resulted in 18,000 USD Cash collected ($29K USD to-date). She was featured by LinkedIn News team x 18 times, Business Insiders and New York Times. And tripled her following, profile views and search appearance & hit social a selling score of 84 after just 3 months.
After joining Salina’s LinkedIn Business Academy™ program, Anne realized she needed impactful content, an expertly crafted origin story, strategic engagement with her ICPs & industry peers, and absolute clarity on communicating in her professional conversations about WHO she is, WHO she serves, and WHY she does what she does. Anne learned how to find and nurture her audience to the point of sales, built a robust offer ecosystem that increases average order value and created systems and processes that allow her to support more clients and develop a sustainable online business.
✔️ Create a bulletproof LinkedIn personal brand with magnetic messaging
✔️ Craft magnetic content that builds demand for your business
✔️ Gain 500 new best-fit followers within 30 days —and do it on repeat
✔️ Optimize your No-Brainer Profitable Offer Ecosystem
✔️ Turn your followers to raving fans & best-fit clients that DM you —daily
✔️ Transform your LinkedIn profile into a high-converting sales page
✔️ Repurpose your content & get results on LinkedIn & other social platforms for years to come
✔️ Turn Your LinkedIn connections into high-ticket clients—on autopilot
✔️ Confidently close 4-5 figure B2C and B2B deals
First-class curriculum and done-for-you resources
Salina + theinacademy team auditing your work
Access to my powerhouse of trusted advisors to save you months years getting to this point
Following a strategy is nice. Getting real-time feedback on your work is just better.
We’re here to support + serve you.
Every Month — submit your work, we’ll audit it.
Every day — submit a clarifying question, we’ll answer it.
You’ll get everything you need, and nothing you don’t.
Because hello…you’re busy running a thriving company!
It’s ONE thing to follow a strategy, it’s another thing to get real-time feedback on your work.
We’re here to support + serve you.
Every Month submit your work, we’ll audit it.
Every day submit a clarifying question, we’ll answer it.
I’m giving you everything you need and nothing you don’t…
Because hello, you’re busy running a
thriving company.
One Time Payment
/Month for 3 Months
Hey friend, going all-in on personal branding, marketing and selling can be intimidating AF. That’s why I’ll be alongside you every step of the way.
That’s right:
I’m taking 100% of the risk off your shoulders.
I’m SO confident in both you and my proven LinkedIn strategies that I’ll place a wager on it any day.
The [In]siders Suite™ experience will show you exactly how to grow your audience on LinkedIn, create content that builds demand for your business, and sell strategic offers with ease. Get ready for those “can I work with you?” DMs notifications blowing up that will allow you to sell more, make more, impact more and truly step into your zone of genius.
If you don’t find this program helpful within 30 days, email me and I’ll send you a full refund.
In exchange, I just ask that you can show that you put in the work. Deal?
Take the leap and The Insiders Suite™ comes with our Signature Guarantee — 100% RISK FREE
🚀 A coach, online business owner or side hustler who wants to use LinkedIn to attract clients and get results.
🚀 Seeking proven strategies that fit into your goals to grow your business and expand your voice of authority.
🚀 Ready to confidently sell 4-5 figure services and celebrate consistent high-five figure months.
🚀 Prepared to put in the work, gain clarity and bring your business to new heights of profitability.
🚀 Looking for elevated support, live coaching and learning experience while having tons of fun.
Rebecca Muriuki, Leadership Coach for Black Women Managers {Part-time} | Associate Director at Deloitte {Full-time}
More of a viewer? Watch the full interview here
Watch Rebecca's Interview on LinkedIn vs Instagram
Rebecca Muriuki, Leadership Coach for Black Women Managers {Part-time} | Associate Director at Deloitte {Full-time}
More of a viewer? Watch the full interview here
Watch Rebecca's Interview on LinkedIn vs Instagram
Rebecca was balancing her full-time job at Deloitte while trying to promote her side hustle as a Leadership Coach on LinkedIn. She didn’t know how to sign a coaching client using LinkedIn, or if it was even possible. Worried that she only had 300 connections, she thought it would take a long time to grow & sign her first client.
She was also afraid of conducting sales calls, and wasn’t sure how to transition a DM conversation to a sale. She had built a strong presence on Instagram, but began realizing her dream clients (corporate leaders) were all on LinkedIn instead. Plus, the ever-changing IG algorithm required her to spend endless hours searching for clients, and the video and multimedia focus made it impossible for her to maintain her presence.
Rebecca created multiple viral posts with 40-75K impressions, booked 7 sales calls within a month, and grew her LinkedIn audience by a factor of 5 (from 300 connections to 1700 followers). She used her LinkedIn content to attract weekly inbound leads and signed her first set of clients while on holiday— both paid in full to the tune of $2500 USD each (and $34.7k to-date!). She loves the experience of working with Salina, finding it unique from the others out there.
Rebecca learned how to create content that builds demand and nurtures sales by mastering Salina’s High-Ticket Sales System. Booking her ‘Designed to Lead’ beta coaching program to capacity, Rebecca doubled her coaching prices for 2023 with a strategy and foundation that’s built for success.
She expertly crafted her origin story, deployed a focused strategy for engaging with industry peers, and learned how to design inbound DM strategies that turned profile readers into paying clients.
Building a robust audience on LinkedIn took a fraction of the work she’d put into Instagram, freeing her to source prospects and close deals. Now, Rebecca gets all her clients almost exclusively through LinkedIn—it’s her most time-efficient platform for building her side-hustle.
Entrepreneurs who have been in business for over 6 months and already have honed in their zone of genius. You’re ready!
Insiders Suite Experience™ is designed to market and sell your services with a long-term selling plan that sticks and bring you your first (or next!) $100k year using just LinkedIn.
This isn’t for individuals who are still establishing what they want to sell, aren't signed-up with a LinkedIn account, are still setting up an LLC, don’t have a basic understanding of their audience needs and aren’t ready for the nitty-gritty of transitioning into a high-performing business.
If you know what you’re good at + who you can serve this expertise and would love to ONLY use LinkedIn to drive your business revenue, then Insiders Suite Experience™ is perfect for you.
Yes! If you’re selling 1:1 offers on executive coaching, digital courses on intuitive eating, group coaching on money management, done-for-you copywriting services, memberships for event marketing (or just about anything else you can think of)
— then this program will work for you.
Salina will host monthly live coaching sessions, not only that you will have Salina + theinacademy team’s eyes on all things LinkedIn giving you detailed written + video feedback to get hyper clear on your business needs + get personalized guidance on next steps.
This is the only way to get access to Salina’s brain on your business at this time.
Yes. You’ll get immediate access to our Insiders Suite Experience™ member area with all the modules, training videos and bonuses! You can focus on each lesson individually and have ample time to digest the material. Link Business Academy™’s training videos will be dripped out weekly.
All of the strategies I teach can be done organically and without buying any LinkedIn products. YAY! P.S. If you do have LinkedIn Premium, I have a BONUS specifically about how you can make use of your subscription and get the most out of your investment.
That’s AMAZING! You’ll be grandfathered into Insiders Suite Experience™ and if you’re looking to get in on the 3-months of Insiders Suite Experience™ support from Salina & the in team, all you’ll need is to invest in the program(s) you’re missing. *This is the launch special only available March 30th, after that Insiders Suite Experience™ support costs extra*
No worries! We’ll take care of you with our 30-day “Business Changing” Money back guarantee.
If you do not find this program helpful within 30 days, email me and I'll send you a full refund.
In exchange, I just ask that you can show that you put in the work. Deal?
Absolutely! Depending on if you’re missing one program or want to purchase the full shebang, there are a couple different payment options. If you’re a current student these have been emailed to you.
We want to ensure that you’re set up with the best support, so you keep building on your momentum for your business growth. We believe 3 months is the sweet spot of intention and accountability without it being too short or too long to accomplish a specific goal.
Want more than 3 months?
After 3 months in The Insiders Suite™ Experience, you can have renewal options month-to-month. Cancel anytime.
You’ll have the entire month to send in each of your submissions (30th of each month). Because of this flexibility, we have a “use or lose” policy to ensure we can take the proper time and care for every submission.
We officially kick off the support on March 30, 2023 and run until June 30th — so we can be by your side for your entire Q2 of 2023! We’re here to support every step of your LinkedIn journey.
Angel Lam, Finance Career Coach & Founder of JumpUp Global Limited
More of a viewer? Watch the full interview here
Angel Lam, Finance Career Coach & Founder of JumpUp Global Limited
More of a viewer? Watch the full interview here
Angel was all over the place with her LinkedIn profile, content, target audience, unique value proposition and had no idea how to monetize her professional network. She was also struggling with splitting her time between the two worlds of being a general career coach and an executive recruiter. She was in a constant cycle of feast or famine when it came to her coaching business.
Angel learned how to niche down from Career+Executive Coach & Recruiter to Finance Career Coach and find her best-fit candidates for her offers. She signed 4 paid clients and collected 28,000 USD cash, gained 80 followers in just a single post and built a strategic product suite that was so irresistible and streamlined, it made it a no-brainer for her audience to work with her. As the coaching side, she really appreciates Salina’s relationship building & dynamic teaching approach and she truly cares for her clients personally and professionally.
Follow Salina’s Winning Profitable Niche Playbook, Foolproof Offer suite Build and execute Content Conversion System and DM Strategies. Angel focused on saying YES to needle-moving opportunities that light her up, stop constant famine sales mode, set her up for continued growth by generating sales – now on autopilot. With her ‘CFO JumpStart Signature Program’, she managed to dominate her corner of the internet and build repeatable sales pipelines for her high-ticket offers.
🙌🏼 Your LinkedIn becomes a well-oiled revenue-generating machine.
✋🏼 Totally lost in using LinkedIn for sales.
✋🏼 Stagnant growth, and no clear strategy on how to move your business forward.
✋🏼 Frustration from inconsistent sales, and little reward from 12-hour work days.
✋🏼 Playing catch-up to the LinkedIn algorithm that seems to make the “right” strategies outdated as soon as you implement them.
✋🏼 You feel like you’ve hit the income ceiling.
✋🏼 Disappointment at not being able to reach and serve more people.
🙌🏼 Peace and Fulfillment because you’ve built a deeper relationship with your audience and are serving your community better than ever.
🙌🏼 Financial peace of mind from cash in the bank for your business and family.
🙌🏼 Long-term sales projections planned and executed with precision—like a true CEO.
🙌🏼 A roster of best-fit clients waiting to work with you.
(Request limit exceeded!)
🙌🏼 Over-achieving your revenue goals becomes routine & 100% confidence in yourself, your offer, and your social selling.
🚀 Booking 1:1 coaching services 6 months in advance due to high demand.
🚀 Going viral with millions of views and features in Fast Company and Forbes.
🚀 Hitting multi 4-figure profit months for the first time—then repeating it consistently.
🚀 Developing a sustainable content creation system allowing them to work less and be seen more.
🚀 Remastering offer ecosystem that blows up their notification inbox and gets to choose who to work with next.
🚀 Growing ready-to-buy community by the thousands, hitting 10k-follower goals, and attracting best-fit clients in under 1 year.
🚀 Creating impactful, value-driven content that lands paid speaking roles at TedX!
We want this for you too. ☝️
A lack of clarity or accountability prevents you from achieving your goals.
Connection with the community and want to keep growing alongside incredible entrepreneurs.
A desire for big results in 2024 and want Salina and theinacademy team right by your side.
Personal Brand Boss™
Content Conversion System™
Linked Business Academy™
As a reminder, here’s what you get:
Take what you’ve built and put it ALL into action with this optimized offer on building a high-ticket program sales ecosystem. You’ll (over)achieve your income goals in no time.
Say buh bye to 2 steps forward, 1 step back-kinda business.
You’re ready to take on Mount Everest!
The best part? When you want to chase your next big project and use the same strategy in another social platform or launch a new offer or become a serial entrepreneur …you totally can!
The Insiders Suite™ will be the ongoing training backbone for all your entrepreneurial pursuits.
Or, ya know, take an extended vacation and send me a selfie.
You’ve now got the freedom at your disposal.
All we have to do is put you in front of them on LinkedIn.
Big incredible things are coming for you.
EARNINGS DISCLAIMER: Every effort has been made to accurately represent our programs and the educational value they provide, but there is no guarantee that you will earn any money using the techniques and ideas in these materials. You should not rely on any revenue, sales, or earnings information we present as any kind of promise, guarantee, or expectation of any level of success or earnings. Your results will be determined by a number of factors over which we have no control, such as your financial condition, experiences, skills, level of effort, education, and changes within the market. By continuing to use our site and access our content, you agree that we are not responsible for any decision you may make regarding any information presented or as a result of purchasing any of our products or services. Any claims made of actual earnings or examples of actual results can be verified upon request.